Why I Broke Up With Wholefoods

You know when you were a little kid and you knew a field trip was coming up? And the night before the field trip you’d toss and turn with excitement? Well, I used to think of making the journey to the Wholefoods in Sacramento with the same feeling. I had just become vegan at the time (I was a teenager living at home in the suburbs), and Wholefoods was like the golden ticket to eating all the food I was used to eating in my sinfully omnivorous days. Tofutti Break! was a popular outcry in my house, and I had several brands of soy burgers always in rotation. There was also a point a few years later when I had just finished reading Alicia Silverstone’s The Kind Diet that I spent $500 on a whole slew of macrobiotic groceries that filled up my personal mini fridge and a dedicated pantry shelf at Wholefoods. The checker did not bat an eye.

ingredients

Now that I live an hour from the nearest Wholefoods, I’ve learned to completely live happily without it, and have grown to respect the many ways in which taking Wholefoods out of my grocery equation has saved me time, money, and a whole lot of empty calories from my diet. First I started with the organic options at my nearby HEB, which I’ve found you really can get by with most of the basics such as spinach apples, and all kinds of pantry staples. In the produce department I graduated to using Bountiful Baskets, a more direct supplier-to-customer type of group that has spread nearly everywhere.

They have the regular basket and also the organic basket, which is regrettably quite a bit smaller than the regular basket at while a full $10 more is tacked on to the price tag. Now I am so happy with a strait up CSA (community supported agriculture) program brought to me by Austin’s own Johnson’s Backyard Garden. Not only is the organic produce so much more fresher, it is very local and a farm that is actually a family business that cares about its customers. There is no huge line to wait in either! I just pick up my basket at my local organic restaurant So Natural.

I have been very excited in stocking up on most of my bulk dried items (such as beans and grains) at In.Gredients, the FABULOUS zero-waste market in Austin. But because of the distance I only go by when I have other activities that call me that direction. Otherwise, it’s the organic options for these one-ingredient packaged foods at HEB. I also use SAM’s Club for their surprising offerings like organic agave nectar, almond butter, bananas and Chia seeds.

Melluvia Babe enjoying organic whole rolled oats for brekkie

Nowadays, most of the food I eat is very simple, and made of extremely basic ingredients, such as oatmeal with raisins for breakfast, a simple salad with leftover veggie soup for lunch, and a flavorful asian stir fry with rice for dinner. As you stop buying packaged, frozen, canned and otherwise processed foods you really begin to stop craving them. As you only have the basic items in your arsenal, you are forced to get creative in the kitchen. I’ve started to love cooking again, and really knowing that the food I’m eating and feeding my family is not only completely healthy but didn’t cost me an arm and a leg.

I still have many friends that continue to shop at Wholefoods and love it. One friend on the Dr. McDougall diet fills her cart with frozen fruit. Another is an overweight vegan who stocks up on the wildest of novel concoctions of foodstuffs like lemon bar flavored sugar free raw paleo dessert morsels. While I do think Wholefoods can be an exciting place with a world of flavor possibilities, it is so easy to spend a WHOLE lot of money on (when it comes down to it) what is simply energy for your body.

I look forward to posting my next blog about other new changes going on in my life right now!

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